In brief
- Electronic Arts entered a strategic partnership with Stability AI to help power game development.
- Krafton also said this week that it’s becoming an “AI-first” company and using AI to transform its workflows.
- Generative AI is being widely adopted across the video game industry, despite concerns from players and developers.
Two gaming industry giants announced Thursday that they’re embracing generative AI in a substantial way, with both Electronic Arts and Krafton saying that they aim to prioritize creative empowerment through AI technologies.
Electronic Arts and Stability AI announced a strategic partnership to co-develop generative AI models, tools, and workflows that will transform game creation processes. EA is among the biggest and most storied third-party game publishers, driving popular franchises like EA Sports FC, Battlefield, and Madden NFL, while Stability AI is best known for its popular Stable Diffusion model.
The partnership focuses on practical applications that enhance creative workflows. Initial projects include accelerating the creation of physically based rendering (PBR) materials through artist-driven workflows, such as generating 2D textures wi
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Author: Andrew Hayward
