Microsoft has been one of the biggest proponents of generative artificial intelligence (AI), plunging billions into OpenAI and pushing AI tools for Xbox developers. But now the tech giant has drawn the ire of angry gamers by apparently using AI-made artwork to promote indie games.
According to a report from gaming publication Kotaku, the indie game-centric ID@Xbox division posted winter-themed artwork this week on Twitter (aka X) accompanied by the text “Walking in a indie wonderlaaand,” and asking gamers, “What were your favorite indie games of the year?”
Many respondents, however, opted to comment on issues with the artwork that are consistent with telltale signs of generative AI output, including mangled-looking faces and oddly out-of-place mannerisms. The tweet was quickly deleted, but the criticism has persisted.
“Nothing says ‘We don’t care about indie developers’ like using AI,” one user responded. “If you can’t hire an artist to do advertising, I highly doubt you’ll do it with independent developers.”
“My favorite indie game was ‘paying actual artists instead of pushing horrific AI slop you fucking leeches,’”
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Author: Andrew Hayward
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