As the world of digital marketing evolves with rapid strides, traditional marketing strategies are giving way to cutting-edge Web3 techniques.
Blockchain, cryptocurrency, and decentralization are revolutionizing how marketing agencies operate, creating a paradigm shift that is too significant to ignore.
The Dawn of a New Marketing Era: Acquisition of Web3 Agencies
In an ambitious and strategic move, Mod Op, a marketing communications agency with a global footprint, announced the procurement of CreativeDepartmint. This agency, a pioneer in Web3 marketing, has a track record of empowering traditional media, Fortune 500 companies, and e-commerce firms to thrive in the Web3 world.
With many services ranging from brand positioning to growth strategies, CreativeDepartmint has made its mark in the industry. Founder, Jonathan Verk, will now bolster the Mod Op squad as an executive vice president for Web3.
This transformative acquisition may prove the power of leveraging Web3 technologies such as NFTs, the metaverse, and blockchain-based loyalty programs.
Similarly, Flight Story, Steven Bartlett and Oliver Yonchev’s brainchild, announced the acquisition of Zebu, a Web3 marketing collective. This acquisition bolsters Flight Story’s commitment to adapt to the rapidly changing digital landscape and lends depth to its services in Web3, artificial intelligence (AI), and VR strategies.
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Author: Bary Rahma
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