Decentralized social media app Friend.tech has exploded in popularity. Part crypto trading, part Rally, with wisps of Klout and Empire Avenue mixed in, the former Stealcam is now the third biggest cryptocurrency protocol just ten days after launching.  Long enough for may to be asking, how long will it last?

The Twitter-linked crypto app, which lets users buy and sell shares of their friends’ social media profiles, has racked up $1.42 million in fees in just 24 hours, according to DeFi Llama. Since its launch, the total amount generated in protocol fees is fast closing in on $3 billion. 

That puts it third place behind Lido, the decentralized platform for liquid staking, and the Ethereum blockchain—the second biggest crypto project after Bitcoin. 

Built on the Coinbase-incubated Ethereum layer-2 Base, Friend.tech has attracted so many users, it is struggling under excessive traffic. How could something that seemingly sprung out of nowhere—apart from the announc

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Author: Mathew Di Salvo

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