Franklin Templeton embraces crypto to the fullest, boldly updating its logo to feature laser eyes. This audacious move starkly contrasts Vanguard’s conservative approach, as they block access to Bitcoin ETFs.
The divide among traditional financial firms highlights the ongoing debate about the role and potential of cryptocurrencies.
Franklin Templeton Goes Laser Eyes
76-year-old asset manager Franklin Templeton has embraced cryptocurrency culture. Indeed, the company updated its X profile picture to include laser eyes on its logo featuring Ben Franklin. This is seen as a clear nod to the crypto community and its aspirations.
“Franklin Templeton is one of the largest asset managers in the world. Their new profile pic has laser eyes,” crypto investor Scott Melker said.

The addition of laser eyes is more than a mere aesthetic update. It signals Franklin Templeton’s support for the crypto market’s collective hopes for a parabolic Bitcoin price rally.
This gesture of solidarity comes at a pivotal moment, as issuers of the newly approved spot Bitcoin ETFs vie for a share of investors’ capital. Hours after US regulators greenlit the innovative products, Franklin Templeton, with a hefty $1.5 trillion in assets under management, made the strategic alteration.
The laser eyes on Ben F
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Author: Bary Rahma