France has launched a training module for crypto and finance influencers.
The Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) have created the Responsible Influence Certificate in Finance program.
This comes two years after ARPP released the Responsible Influence Certificate, after they found 25% of “online materials” did not accurately disclose the presence of paid advertising.
The new module focuses on influencers specific to the crypto and finance industry.
“Protecting retail investors is our top priority. If a publication by an influencer is paid for, it is crucial that the public is clearly informed.” AMF Chair Marie-Anne Barbat-Layani said. “Finance is a highly regulated sector, and investment communications must comply with the rules and be clear, accurate, non-misleading, and balanced
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Author: Stacy Elliott
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