France has introduced a new training program specifically tailored for crypto and finance influencers, aiming to instill better understanding and compliance regarding advertisement disclosures.
The new program move emerges from an observed need for clearer communication in investment advertisements to ensure they are transparent and balanced. In the past, crypto influencers and celebrities have been embroiled in controversies, with some instances .
The initiative, named the “Responsible Influence Certificate in Finance,” has been jointly developed by the (AMF) and the (ARPP). This program was inaugurated following an earlier initiative by the ARPP, which discovered that a notable 25% of online content did not adequately signify the presence of sponsored advertising.
Given the rise and increasing influence of crypto and finance personalities on the public, AMF Chair Marie-Anne Barbat-Layani emphasized the importance of clarity in investment communications. The chairwoman said the following in a :
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