What do the most powerful companies in the world have planned? Crypto, blockchain, and Web3 projects figure increasingly in the strategic plans of Fortune 100 executives. A full 52% of them have launched or planned to launch such operations since the beginning of 2020. That’s according to a new Coinbase study undertaken in partnership with The Block. When it comes to NFTs, in particular, the Fortune 100 know which way the wind is blowing.

The study will surprise those who continue to view cryptocurrency as a fringe financial asset lacking mainstream acceptance and legitimacy. Among its other findings are that the Fortune 100 crypto projects are not idle abstractions but are far along. And the trend extends beyond the top 100 firms. A full 83% of the Fortune 500 executives who reported said that their firms either have active crypto projects, or plan to launch them.

Crypto Projects Are the Future

The report describes a financial services sector whose leaders have not been idle when it comes to innovation. CEOs do not want competitors to gain an edge. And they know they cannot ignore crypto’s potential.

Hence, the report states, some 60% of the Fortune 100 initiatives reported since the early months of 2022 have already launched. Or, in some cases, are in a “pre-launch” phase.  

According to the report’s authors, the launch of blockchain and crypto products is all but inevitable in today’s markets. It would be hard to run a fintech or financial services firm, and leave digtial assets out of your planning.

“These companies are innovating and investing in these technologies because they know that the century-old global financial system needs updating, that blockchain can be a foundational solution” the report states.

“Not keeping pace will mean losing ground in this global economy to competitors around the world,” it adds.

The report also presents a breakdown of the crypto and blockchain projects into industr

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Author: Michael Washburn

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