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Former Activision Blizzard executive joins Yuga Labs as CEO

Press Releases Crypto News Cointelegraph Former Activision Blizzard executive joins Yuga Labs as CEO

Yuga Labs, the company behind the Bored Ape Yacht Club (BAYC) and CryptoPunks NFT collections, has a new CEO: Daniel Alegre. The executive resigned as president and chief operating officer of the gaming giant company Activision Blizzard to join the NFT startup on April 1.

“Couldn’t be more excited for this next chapter,” he wrote on Twitter. Alegre was a key player in Activision Blizzard’s growth in the past years, overseeing popular gaming franchises like Call of Duty, World of Warcraft, Diablo, and Candy Crush.

Today is my last day as President and COO of Activision Blizzard. Thank you to the incredible teams who create truly epic games. Tomorrow I officially start at CEO of Yuga Labs. Couldn’t be more excited for this next chapter. pic.twitter.com/eo3RfIyz0q

— Daniel Alegre (@dalegre) March 31, 2023

The executive has been involved in the gaming, entertainment, and technology industries for many years. According to his LinkedIn profile, he worked for the German media conglomerate Bertelsmann for nearly six years before joining Google, where he served for more than 16 years in various leadership positions overseeing areas such as global shopping revenue, retail ecosystem engagement, as well as operations in Asia Pacific and Latin America.

Yuga Labs announced Alegre’s arrival in December. In a press release at the time, the executive said “the company’s pipeline of products, partnerships, and IP represents a massive opportunity to define the metaverse.”

The opportunities will also come with challenges. A class-action lawsuit filed in December in the United States accuses BAYC creators of misleading investors about financial benef

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Author: Ana Paula Pereira

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