Meta’s ambitions in leading the virtual and augmented reality future has not ebbed, and CEO Mark Zuckerberg sees cutting-edge artificial intelligence technology as a compelling way to make that happen. 

Across several media interviews this past week, Zuckerberg has made it clear that he saw recent developments in generative AI as key to maximizing myriad applications in the “metaverse.” In particular, the Meta CEO dialed in on the creation of digital avatars that will one day be embedded across the company’s products.

“I think that’s going to be very compelling and interesting, and obviously, we’re kind of starting slowly on that,” Zuckerberg said in an interview with The Verge on Wednesday.

This emphasis on avatars—digitally-generated visual personas—was showcased a day later when Zuckerberg appeared on AI researcher Lex Fridman’s podcast as a “codec avatar” for an interview. As Fridman marveled at the high-resolution, near photorealistic depictions of himself and Zuckerberg, the tech CEO explained that AI is an essential part of understanding the content and context of the metaverse… as well as central to future improvements to Facebook, Instagram, and other existing products. 

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Author: Nicholas Morgan

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