In the digital age, the cornerstone of every successful crypto project lies in a robust community. Gregor Rivas and Roxana Gallardo, seasoned Web3 community managers and builders, share some vital insights into the art of crypto community building.

Their conversation with BeInCrypto sheds light on the initial steps, the growth dynamics, and the indispensable skill set for community management in the crypto industry.

Start With Why to Build a Solid Foundation

Rivas emphasized the pivotal first step of clarity in purpose, “The first step in building a Web3 community is to be clear. You must identify why and for what purpose your project needs a community.” This foundational understanding helps in outlining the objectives and choosing the right platforms.

As Rivas noted, the choice between social media platforms hinges on the project’s goals and the size of the community envisaged.

“The main social network for creating a Web3 technology-loving audience is X (formerly known as Twitter), as large Web3 projects were established on this social network. Then, depending on the goals, you can choose to have a MVC (Minimum Viable Community) and host a small audience. Telegram is the best choice because of its simplicity and interface. But if you plan to host a large audience, Discord is better because you can create different channels to segment information, use bots with different objectives, and perform diverse online activities,” Rivas added.

Read more: DeFi Community Building: A Step-by-Step Guide

He also elaborated on the importance of organic growth, saying, “The best way to grow a community steadily without compromising its quality or integrity is to execute an organic growth strategy.”

The cornerstone of fostering community growth hinges on attuning to the voices within the crypto community. More importantly, judiciously evolving the project to resonate wi

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Author: Bary Rahma

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