Cybercriminals have stepped up using AI tools to create deepfakes of celebrities, commandeering their likenesses to dupe their fans out of their money and cryptocurrency—with one report claiming such content grew by 87 percent in the last year.
On Monday, YouTube giant Mr. Beast notified his over 24 million Twitter followers that he had been the victim of one such scheme—and questioned whether tech companies were capable of stopping them.
“Lots of people are getting this deepfake scam ad of me,” Mr. Beast wrote. “Are social media platforms ready to handle the rise of AI deepfakes?”
Lots of people are getting this deepfake scam ad of me… are social media platforms ready to handle the rise of AI deepfakes? This is a serious problem pic.twitter.com/llkhxswQSw
— MrBeast (@MrBeast) October 3, 2023
“They are not, and neither is democracy,” podcast host, science communicator, and poker champion Liv Boeree replied.
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Author: Jason Nelson
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