Epic Games signaled this week that its digital storefront would welcome games containing AI-generated art, text, or other elements, even as competitor Valve has moved to block such content on its dominant PC platform Steam.

The dueling policies represent a rare public divide between the two gaming giants, which have increasingly postured to be the preferred venue for developers as they court exclusive releases.

“No AI in games is idiotic,” said Y Combinator CEO Garry Tan on Twitter, while pointing to a news article about Steam banning AI content. Shortly after, Epic Games CEO Tim Sweeney also critiqued Valve’s newly cautious stance toward the breakthrough technology sweeping the industry, inviting publishers to upload their content to the Epic Games Store instead.

AI-Generated Content Does Not Mean AI-Generated Games

There is an important consideration, Sweeny acknowledged, in how much of the development of a game has been done by a human. His views are similar to the concept of “fair use,” which is widely studied in the field of copyright.

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Author: Jose Antonio Lanz

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