Adding to the growing list of radical implementations to improve Twitter’s bottom line and promote citizen journalism, Tesla CEO Elon Musk announced that creators on the social media platform can now monetize their content.
Ever since Musk’s takeover of Twitter, the company has taken several drastic measures to turn itself into a profitable business, which included mass layoffs and the introduction of Twitter Blue subscriptions. While many previously-verified individuals resisted the ask for a monthly fee to get a blue checkmark on Twitter, Musk saw it as a much-needed revenue stream for the company.
The latest user-centric revamp — which allows users to monetize all forms of posts on Twitter globally — is targeted at improving follower engagement and creating new revenue streams on the social media platform.
Content creators can now enable subscriptions to their text, pics & video worldwide on this platform! https://t.co/XzrFMLPytB
— Elon Musk (@elonmusk) April 28, 2023
The “Subscriptions” feature allows Twitter users to charge followers a monthly price “from one of the price points made available by Twitter.” Once paid, the subscribers access the creator’s exclusive content, which is unviewable to the public.
Twitter will allow creators to keep 97% of the revenue up to $50,000 in lifetime earnings, after which the revenue split will be dropped to 80% for creators. The social media giant has partnered with payments processor Stripe to payout creators on Twitter.
However, t
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Author: Arijit Sarkar
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