Baidu—often described as the Google of China due to its extensive suite of internet services that include an office suite, web browser, map suite, and cloud storage—has taken a significant step forward in its AI ambitions with the announcement of Ernie 4.0.

At first glance, this new iteration appears to restore Baidu’s tech cred after the previous version, Ernie 3.5, left much to be desired.

During a Monday presentation at Baidu World 2023, Baidu founder Robin Li showcased Ernie 4.0’s refined ability to tackle complex queries and intricate puzzles in real time. The demonstration was geared toward placing Ernie 4.0 firmly alongside notable Western models like OpenAI’s GPT-4.

“This is our most powerful model to date, featuring comprehensive upgrades to its core abilities, understanding, generation, reasoning, and memory,” Li told the audience. “It surpasses the online version of Ernie bot and stands on par with GPT-4 in terms of overall performance.”

Baidu’s vision goes beyond just an LLM upgrade—it plans to infuse its entire suite of services with the AI capabilities in Ernie 4.0, much akin to Google’s strategy of integrating AI across its products. This move is expected to enhance services like search, maps, file-sharing, work collaboration, and data analytics, providing a more intelligent and seamless user experience.

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Author: Jose Antonio Lanz

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