Grammy Award-winning rapper Drake continued his paid promotion of crypto gambling site Stake this week by announcing the betting platform’s two-year naming sponsorship of the Sauber Formula 1 (F1) racing team, which began as of the start of 2024.

“Buckle up,” Drake says in a voiceover for an Instagram video promoting the rebranded team, which has been dubbed the Stake F1 Team. The car design has not yet been revealed. The team was previously sponsored by Italian luxury car brand Alfa Romeo, and went by Alfa Romeo F1 Team Stake in 2023 as it transitioned between lead sponsors.

“Last season represented the start of Stake’s journey in Formula 1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path,” said team representative Alessandro Alunni Bravi in a statement.

The Stake F1 Team will operate under its new name until 2026, when the team will rebrand to become Audi’s factory team, according to F1.

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Author: Kate Irwin

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