DoorDash announced today the launch of an AI-powered voice ordering system that it says will enable restaurants to increase revenue by ensuring that no customer calls go unanswered. The AI technology will also provide personalized recommendations to customers to boost the value of each order.
The system combines AI conversational bots with live agents, according to a company blog post, with the goal of capturing every phone order opportunity. The initiative has four goals: facilitate cost-effective incremental sales, relieve burdensome in-store labor, provide excellent customer experiences, and simplify merchant onboarding.
DoorDash is not the first fast food chain diving into AI-assisted ordering. As Decrypt reported in May, Wendy’s revealed that it had developed an AI drive-thru chatbot trained using Google’s natural language software. The Wendy’s bot pilot kicked off at a restaurant in Columbus, Ohio.
While the move by Wendy’s was an industry first, DoorDash is doubling down on the voice AI trend. The company cites its own 2023 Restaurant Online Ordering Trends Report, showing that 20% of customers still prefer phoning in their takeout orders. However, restaurants often miss out on these potential sales, with up to 50% of calls going unanswered during busy times, DoorDash claims.
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Author: Jose Antonio Lanz
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