French fashion house Dior is the latest luxury brand to embrace blockchain, announcing a new line of men’s footwear late Thursday that features both a unique, encrypted online authentication system and accompanying “digital twin” NFTs. 

The shoe, the B33 sneaker, was designed by Dior Menswear artistic director Kim Jones as part of the fashion house’s Men’s Fall 2023 collection. The first of seven styles of the sneaker—which combines mohair with the fashion house’s signature Dior Oblique pattern—will be released online exclusively on July 6 in a limited run of only 470 pairs.

Each shoe pair will be linked to what Dior is calling a digital twin—a corresponding, matching NFT of the shoes minted on the Ethereum blockchain. Each shoe pair will cost $1,350. 

Shortly after the release of these exclusive, NFT-matched sneakers, Dior will release six more styles of the B33. Those styles will also feature an NFC chip placed under t

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Author: Sander Lutz

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