The metaverse was dying. Some said it was already dead. Then along came Apple. 

On Monday, the tech colossus unveiled its Vision Pro headset, a cutting-edge, immersive mixed reality device the company claims will single-handedly usher in a new age of “spatial computing.” 

In its exhaustive, meticulously staged, 46 minute roll-out of the device, Apple did not once use the term “metaverse.” It made no reference to the blockchain, nor did it delve into the Vision Pro’s compatibility with tokenized digital assets (NFTs)—an obvious use case for a device designed to bring virtual objects to life. It instead painted the headset as a natural extension of the iPhone or Mac into the third dimension.

Within Web3 circles, though, the signaling was unmistakable. Apple could frame the product release however it saw fit, but the most valuable company in the world was coming to the metaverse. 

“It’s a virtual reality headset that they’re not calling ‘virtual reality,’” Danny Greene, who oversees the Go to Source to See Full Article
Author: Sander Lutz

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