A social network turned Web3 creators portal that managed to work with some of the biggest names in entertainment announced that it was shutting down today.

Nifty’s was backed by preeminent businessmen Mark Cuban and Joe Lubin in 2021 with a $10 million raise that included investors like Coinbase Ventures and Dapper Labs. Thanks to a deal with entertainment giant Warner Bros., Nifty’s came out of the gate offering NFTs based on the 1996 film “Space Jam,” featuring sports stars like LeBron James and various Looney Tunes characters, to promote a 2021 sequel.

The platform—which has no connection to the Gemini-owned Nifty Gateway marketplace—continued to release NFTs featuring immensely popular franchises, including “The Matrix” and “Game of Thrones”—the latter of which was soundly mocked for poor designs. But with its “limited resources in a difficult market,” Nifty’s “pivoted to developing a platform for Web3 creators,” according to a company update posted to Twitter.

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Author: Ryan Ozawa

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