Elon Musk’s appearance at a Donald Trump rally in Butler, Pennsylvania on Saturday inspired a massive rally in the Dark MAGA meme coin after the X.com owner told those in attendance that the election was a “must-win situation.”

“As you can see, I am not just MAGA, I’m dark MAGA,” Musk, wearing a black “Make America Great Again” hat, told the crowd.

The Dark MAGA (DMAGA) meme coin subsequently jumped over 316% ever since.

The rally was Trump’s first in Butler since he survived an assassination attempt there in July. Shortly after the shooting, Musk endorsed Trump, citing his response to the attack.

At the time, President Joe Biden was still running for re-election. He dropped out of the presidential race on July 21 and endorsed Vice President Kamala Harris to be the Democratic nominee.

What is Dark MAGA?

Dark MAGA is just one of the many, irreverent tokens that have emerged in recent years seemingly inspired by Trump, who was once a crypto skeptic but is now an ardent supporter of the sector.

It gets its name from a series of “Dark MAGA” memes created in 2024, depicting Republican nominee Trump as a vengeful, authoritarian figure, often with laser eyes. This was a riff on the “Dark Brandon” meme, which emerged as a pro-Biden satirical response portraying the president often with red laser eyes.

And “Dark Brandon” is, in turn, a riff on “Let’s go, Brandon!” — a conservative euphemism Trump supporters used to criticize Biden. The “Let’s go, Brandon!” meme was ironically embraced by Biden supporters, who co-opted “Dark Brandon” as a symbol of Biden’s accomplishments,

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Author: Anthony Patrick