It appears that NFT fever has finally arrived at the Dairy Queen in Chengdu.

A southwest Chinese outpost of the popular American frozen treat purveyor announced Wednesday that it has kicked off a pop-up collaboration with NFT brand Weirdo Ghost Gang. 

From today through December 31, visitors of the Dairy Queen on Chunxi Road in Chengdu—the capital of China’s Sichuan province—will find themselves immersed in a “ghost ski resort” when fetching their favorite ice cream snacks. For six weeks, the location will play host to an unending “year-end ski party,” per Weirdo Ghost Gang.

The pop-up will also feature

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Author: Sander Lutz

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