The crypto market saw fresh developments today as institutional products and altcoin rallies took center stage. The debut of a hybrid XRP ETF signals growing interest in diversified crypto exposure, while Avalanche (AVAX) is riding a wave of bullish momentum amid broader ETF optimism.

This market update is powered by Outset PR, the first data-driven crypto PR agency that delivers tangible visibility for blockchain projects.

REX-Osprey Launches Hybrid XRP ETF

REX Shares has officially launched the REX-Osprey XRP ETF, a first-of-its-kind hybrid product combining direct XRP holdings with derivatives exposure. The ETF quickly gained traction, recording $24 million in trading volume within just 90 minutes of launch.

While that figure falls short of the massive debut volumes seen in Bitcoin ETFs, it’s a strong start given the current neutral sentiment in crypto markets (Fear & Greed Index: 40).

The ETF’s hybrid structure is designed to appeal to institutions. By blending spot XRP and derivatives, it offers:

• Diversified exposure without requiring direct custody of XRP.

• Risk mitigation, since derivatives can help manage volatility.

• Access to payment-focused utility, tying into XRP’s broader role in cross-border settlement and stablecoin integrations like Ripple’s RLUSD.

If inflows continue at a steady pace, this ETF could validate XRP’s positioning not just as a speculative asset, but as a backbone for payment solutions and tokenized finance.

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The purpose of any PR campaign is to boost brand visibility. Traditionally, this has meant securing as many publications as possible, often with unpredictable outcomes. It was difficult to know how many readers would actually see a story, leaving much of PR to guesswork. 

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Author: Crypto Daily