Meme coins are back in crypto in earnest. Pepe the frog, based on thin air, is roaring towards a $1 billion market cap.
All aboard the Pepe meme train
Pepe – the digital token named after one of the most iconic internet memes ever – has taken the cryptocurrency world by storm. Its market capitalisation is fast approaching 1 billion dollars and its value has skyrocketed recently due to growing support from investors worldwide.
The secret to Pepes success lies in its unique branding and community driven nature. It was launched as a fun project by a group of crypto enthusiasts but has rapidly grown into something much bigger than anyone could have anticipated. The current uptrend for Bitcoin and cryptocurrencies is also driving interest in Pepe further contributing to its rapid rise in popularity.
A word of caution
However, those wishing to jump onto the Pepe bandwagon and take advantage of the widely expected moon shot need to understand that everything about the Pepe the frog crypto meme coin is pure casino.
Fundamentals do not exist, and the friendly frog is likely to disappear as rapidly as it appeared. Be that as it may, it seems that the kind of retail investor that jumps onto these meme coins just doesn’t care.
The thought of quick money, and for a very few, massive returns, just inspires those retail investors who want to get rich quick. Social media is all part of it, and influencers who hype coins like this and drive buyers into a frenzy all do their bit.
The sad part of it is that the vast majority of retail who jump on this now could likely lose a large chunk of their investment, if not all of it. The cryptocurrency sector is a complex space, and many new investors who are only here for the memes will not understand how to manage their accounts, especially, God forbid, if they are using leverage.
How much longer Pepe continues to rocket skyward is anyone’s guess. 1,300% over the last 3 weeks isn’t a bad return, and for those who bought very early and held, many thousands of percent would be their prize.
Good for crypto?
The crypto sector has a heritage of op
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Author: Laurie Dunn
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