As crypto and blockchain technologies gain prominence, so does their marketing fervor. However, a troubling trend threatens to destabilize the trustworthiness of crypto marketing campaigns.

Overwhelming advertising — or ad bombardment — is now a formidable adversary to gaining customers’ trust.

Crypto Marketing Should Nurture Trust

Cryptocurrencies, hailed for their decentralized ethos, have recently seen their marketing strategies increasingly centralized around intensive advertising campaigns. However, such marketing moves may be causing more harm than good.

Recent reports suggest that the constant barrage of advertising alienates potential investors and committed enthusiasts.

The gap between generational attitudes to advertising is widening. According to research from Credos, a UK industry think tank, and Craft, a research agency, younger audiences are becoming more wary of advertising bombardment.

Indeed, there has been a significant increase from 19% in 2021 to 32% in the latest study, which cites ad overload as a chief concern.

But why should crypto marketers care about these numbers?

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Author: Bary Rahma

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