The crypto industry, buzzing with promise and innovation, sits at a critical juncture. Many compare the current scenario to the tech sector just before the iPhone’s introduction.

Indeed, the market is filled with possibilities but lacking a game-changing breakthrough.

Crypto UX Challenge: Bridging Sophistication and Seamlessness

When Brian Armstrong, the CEO of Coinbase, recently highlighted the inadequacies in the user experience of his crypto exchange’s app, it mirrored the larger issues of the industry.

Drawing attention to problems with the user experience for non-fungible tokens, decentralized apps, and Layer-2s, Armstrong alluded to a common concern – the market is sophisticated but not seamless for the everyday user.

“One thing Onchain Summer is exposing is just how broken our UX is in the main Coinbase app… Sorry to say, but true,” Armstrong said.

This sentiment resonates with the broader challenge of creating a seamless UI/UX in the crypto industry. But why is this such a tall order?

Read more: Web3 Gaming Sucks: The Struggle With User Experience

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Author: Bary Rahma

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