Upland, a blockchain real estate collecting and trading game, announced a $7 million Series A extension raise on Friday. Led by EOS Network Ventures in the fund’s first crypto gaming investment, the extension follows the initial $18 million Series A raise in 2021.

The injection of capital will go to adding more features for the location-based game, which lets players purchase digital locations on a real-world map. Upland also plans to intensify its marketing strategy, enable third-party developer tools, and launch an Ethereum token tied to its current in-game utility token.

“The metaverse is far from being dead,” Upland Co-CEO and co-founder Dirk Lueth told Decrypt in advance of the announcement.

Inspired by the board game Monopoly, Upland began as a property trading game in 2019, allowing players to buy and sell digital versions of real-world properties along with myriad other activities. It has since added cafes, treasure hunting, and vehicles, and will host fashion week events in the future.

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Author: Pedro Solimano

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