In brief

  • Friends and collaborators described Pagotto as “super creative” and “discreet and humble.”
  • RTFKT cofounder Steven Vasilev and BAYC’s Greg Solano were among those who paid tribute online.
  • Pagotto helped build RTFKT into one of digital fashion’s most influential brands before Nike acquired it in 2021.

Benoît Pagotto, co-founder of the digital fashion studio RTFKT, has reportedly passed away at the age of 41, according to colleagues’ confirmations.

Philippe Rodriguez, a French tech executive and longtime associate, first shared word of Pagotto’s “sudden” passing on LinkedIn early Sunday in Paris.

Pagotto was “super creative, discreet and humble,” and was “passionate but always reasonable,” a translation of Rodriguez’s post reads.

“He believed that beauty could change the world,” Rodriguez wrote.

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Author: Vince Dioquino

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