In a recent episode of SlateCast, Phillip Alexeev, Chief Growth Officer at CrossFi, joined CryptoSlate’s Editor-in-Chief Liam “Akiba” Wright and CEO Nate Whitehill to discuss the platform’s innovative solutions to integrate crypto with traditional finance.
CrossFi’s mission is to provide seamless financial inclusivity through a robust ecosystem that supports non-custodial crypto transactions, partnerships with banks, and scalable blockchain technology.
Alexeev described CrossFi as “the Apple Pay for crypto,” emphasizing its role as a bridge between decentralized finance (DeFi) and mainstream banking.
“Our focus has always been empowering users by removing gatekeepers while providing access to advanced financial tools,” he said.
Non-Custodial Payments Redefined
At its core, CrossFi offers a unique payment technology enabling users to transact directly from their Web3 wallets at any point-of-sale terminal worldwide. This approach eliminates the need for custodial platforms, maintaining users’ control over their funds. Alexeev highlighted the platform’s ability to “connect any Web3 wallet to the CrossFi app,” facilitating crypto-to-fiat transactions seamlessly and securely.
Unlike traditional crypto cards, CrossFi partners directly with banks to interact with smart contracts, bypassing third-party intermediaries.
“We’ve designed an ecosystem with fewer points of failure while forcing banks to innovate and adopt crypto technology,” Alexeev explained.
Why Build a New Layer-1 Blockchain?
Addressing the decision to build a proprietary layer-1 blockchain, Alexeev acknowledged the challenges of integrating blockchain with existing banking infrastructure.
“No existing blockchain met the security, scalability, and compatibility requirements of traditional banks,” he stated.
The customized blockchain allows CrossFi to support seamless interaction between decentralized technologies and institutional frameworks.
