As the WGA writer’s strike enters its third week, actress and computer scientist Justine Bateman posted a tweet thread detailing how artificial intelligence could disrupt the entertainment industry—and what actors can do to protect themselves.

“A.I. has to be [addressed] now or never. I believe this is the last time any labor action will be effective in our business,” Bateman wrote. “If we don’t make strong rules now, they simply won’t notice if we strike in three years, because at that point they won’t need us.”

Formed in 1954, the Writer’s Guild of America (WGA) is one of the largest unions in the entertainment industry, boasting over 15,000 members. With its membership off the job, most major productions have ground to a halt.

Bateman, best known for playing Mallory Keaton in the 1980s sitcom “Family Ties” alongside Michael J. Fox, has a degree in computer science and digital media management from UCLA. Bateman also took aim at the use of computer-generated images trained on actors’ likenesses and voices that she said could be tripled and quadrupled booked.

Earlier this month, the popular generative A.I. image platform Midjourney released its latest version 5.1, making it easier to create visually stunning images and deep fakes with minimal effort.

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Author: Jason Nelson

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