With digital assets getting more support from both sides of the red-blue divide, Coinbase’s conversations with traditional financial institutions have been picking up steam, said Shan Aggarwal, the exchange’s vice president of corporate and business development.

In an interview with Decrypt at Messari Mainnet, Aggarwal said that Coinbase’s talks with big financial firms have “taken a turn” in the past six to nine months, particularly as the cryptocurrency issue in the U.S. has become increasingly bipartisan. He said conversations could eventually bring more traditional financial players into Web3, fueling mass adoption of digital assets.

“A lot of traditional financial firms [for whom] this might not be their core business are taking note of that, and are thinking… maybe now is the right time to actually jump into the pool,” Aggarwal told Decrypt.

He said “troublesome” on-ramps are still a massive pain point for onboarding the next wave of Web3 users onto the blockchain. But if traditional financial institutions move into crypto and help Main Street users deal with the technical complexities of crypto, then that could pave the way for wider adoption of digital currencies.

“Having a broader base of banking partners that are working with crypto companies, streamlining the way that money moves into the ecosystem… reduces probably the biggest outstanding friction for users to actually use on-chain apps,” he said.

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Author: Liz Napolitano