Coinbase announced Friday that it is now an official partner of the Los Angeles Clippers via a sponsorship deal, making the cryptocurrency exchange a prominent fixture for fan engagement and branding at the NBA team’s new $2 billion arena, the Intuit Dome.

The deal marks a multi-year engagement between both parties that will offer fans exclusive experiences, limited-edition merchandise, and unique digital and physical collectibles. Financial details of the partnership were not disclosed.

“Coinbase aims to leverage this partnership to educate and engage the Clippers’ fan base about blockchain technology and cryptocurrency,” a Coinbase representative told Decrypt. “The goal is to provide a fun and safe pathway for fans to explore the transformative potential of these technologies and drive mainstream adoption.”

As part of the effort to educate and engage Clippers fans, Coinbase will offer new and existing users $5 in Bitcoin (BTC), alongside season-long benefits for creating a Coinbase account.

Coinbase branding will be prevalent on in-arena signage inside the Intuit Dome, the new arena the Clippers are calling home for the first time this year.

Being crypto-adjacent is not new for the Clippers, who previously played their home games in Crypto.com Arena, sharing the space with the Los Angeles Lakers and the WNBA’s Los Angeles Sparks.

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Author: Andrew Hayward