While legacy firms like Franklin Templeton reveal surprise crypto adoptions and holdings, A new disruptor – Everloge – aims to democratize elite asset classes for all.
The AI-powered property fractionalization platform will ride the Web3 wave by allowing retail investors to own vacation homes previously accessible only to the wealthy.
Franklin Templeton’s CEO is Bullish on Blockchain Tech
In a recent interview, Franklin Templeton’s CEO Jenny Johnson shared that she invests personally in major cryptocurrencies like BTC and ETH. She also revealed details about Franklin Templeton’s expanding crypto and blockchain integrations.
The firm joined finance giants BlackRock and Fidelity in filing for regulatory approval to list a Bitcoin exchange-traded fund (ETF) in the US. Franklin Templeton also operates validator nodes on multiple blockchains including Ethereum, Solana, and Stellar to facilitate transaction validation. All three asset manager organizations have expressed their enthusiasm for Real World Assets (RWAs) on the blockchain.
Franklin Templeton also offers a money market fund conducting transactions on the blockchain for ownership tracking – bringing public ledger technology to conventional investing. Beyond institutional moves, Franklin Templeton lets clients directly invest in cryptocurrencies through their accounts as well.
Johnson also revealed that her personal crypto holdings even include more speculative plays like Dex (Decentralized Exchange) governance tokens SUSHI and UNI.
As both an individual and institutional investor, CEO Johnson sees blockchain integration as a bridge to the financial system’s future.
Everlodge: An Innovative Approach to Real Estate Investments
While Franklin Templeton mainly serves high-net-worth individuals, Everlodge is aiming to include both big and small players in wealth accumulation.
Using RWAs, AI and blockchain technology, Everlodge is building a business where investors can join the top 1% of people, allowing them to easily invest in elite rental properties.
Everlodge are working with luxury chains and top developers to secure fantastic real estate properties around the world, and offer them to their community as fractions, backed by NFTs. This means that whe
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Author: Bridgit Murphy