Scarlett Johansson’s attorneys announced Wednesday that the actress plans to take legal action against an AI company that used her name and likeness in an ad without permission—adding the A-lister to a growing faction of stars and politicians frustrated by the proliferation of AI-crafted imposters. But as public figures begin attempting to stamp out deceptive online impersonators via the court system, they may face increasing challenges stemming from the borderless nature of the internet. 

In Johansson’s case, according to a report published today in Variety, the actress plans to pursue legal action against Lisa AI, an image generating app that posted an ad on Twitter last month featuring a Johansson deepfake vigorously endorsing the product. The company that owns Lisa AI, however—Convert Yazılım Limited Şirket, according to the app’s terms of service—is a Turkish firm headquartered in Istanbul. And while Hollywood lawyers are certainly no strangers to international disputes, the added variable of AI could throw a snag in matters.

Though politicians in the United States appear increasingly intent on creating a federal legal framework to regulate AI-generated deep fakes—and courts in countries including India have already come down on the matter, siding Go to Source to See Full Article
Author: Sander Lutz

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