Japanese electronics giant Casio is expanding its sporty G-Shock watch brand into the metaverse with the launch of Virtual G-Shock, a blockchain-based “community co-creation” program in partnership with Polygon Labs. 

The first step on the roadmap is a collection of 15,000 free-to-mint G-Shock Creator Pass NFTs, which afford holders access to the program’s newly unveiled Discord channel. There they can enter a co-creation competition to create a variant design for the passes. The winner will be decided by community vote.

Casio will begin rolling out the NFTs this month via its official website, with an initial claim window available for users who have a Casio ID from September 23-26, and a public mint to follow from September 26-29. The NFTs will be minted on Polygon, an Ethereum scaling network.

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Author: Stephanie Hirschmiller

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