Stockholm, Sweden, June 15th, 2023, Chainwire
BLK DNM bridging the Physical and Virtual Worlds of Fashion through Blockchain Innovation
Swedish-American fashion brand BLK DNM today unveils the first-ever example of connected fashion (garments that exist both physically and virtually, each aspect ‘twinned’ via technology) with the launch of BLK DNM Society and integration of blockchain-powered hardware and software into its products.
BLK DNM Society, built on tech designed by blockchain innovator and BLK DNM owner ChromaWay, will grant each garment a unique and recordable identity in both the physical and virtual worlds, while also rewarding ethical behaviour and granting brand influence to owners.
- Blockchain-powered ‘digital garment ID’ microchips will give each item a unique identity and record of its history
- Chips form the hardware element of BLK DNM Society, which launches in tandem and rewards responsible behavior and ownership
- Tech will first appear in BLK DNM’s FW 2023 collection
The Hardware: Digital Garment IDs
Future BLK DNM clothing will be fitted with a ‘digital garment ID’ – an undetectable chip that gives each physical item a unique and recordable identity. Some of the first features of the digital garment IDs will include:
- Authentication of the garment as genuine, eliminating fakes and counterfeiting
- Rewarding responsible behaviours of treasuring and caring for clothing long-term, such as refurbs and second-hand purchases
- Recording each individual garment’s unique history – owners, events and places worn, repairs and alterations – enabling the item to accrue emotional and monetary value over time
- Acting as a digital ticket for entry to events
- Access to and voting rights within BLK DNM Society
BLK DNM Society
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Author: Crypto Daily