Bitcoin ETF hopeful Bitwise Asset Management launched what looks to be the first ever ad for a Bitcoin exchange-traded product.

It proclaims that  “Bitwise Is Interesting,” using none other than actor Jonathan Goldsmith—well-known for portraying “The Most Interesting Man in the World” for beer company Dos Equis—to deliver the message.

Bitwise said its campaign is set to appear across TV, social, and digital channels, including major business news networks like CNBC, Bloomberg, and Fox Business Network.

Bitwise’s new ad campaign not only highlights the company’s expertise but also reflects the growing interest and institutional adoption in the crypto space. As the industry awaits the SEC’s decision, the potential approval of physically backed Bitcoin ETFs could indeed be a watershed moment, further integrating cryptocurrencies into mainstream finance.

As the world of ETFs seems likely to welcome a new category early next year—the elusive spot Bitcoin fund—the campaign arrives while the Bitwise Bitcoin ETF application is still hanging in limbo at the Securities and Exchange Commission. Bitwise is one of more than a dozen potential Bitcoin ETF issuers waiting on a decision from the SEC.

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Author: Stacy Elliott

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