Tourists are flocking to El Salvador in record numbers, according to the country’s tourism minister. 

The announcement comes as the Central American country ramps up its PR campaign to show the world that it is no longer a tiny backwater plagued by hyper violent street gangs—but rather a Bitcoin and surf paradise. 

On Thursday, President Nayib Bukele, the country’s social media savvy, millennial leader, posted a cinematic video on Twitter announcing that El Salvador had just gone 365 days without a single homicide. 

“El Salvador today is undisputedly the safest country in Latin America,” a dramatic voice narrates in the video. 

AFP reported that the figure was “the total number of days without murders since 2019” rather than consecutive days.

Tourism minister Morena Valdez added on Twitter that the country had received one million visitors so far this year. 

Until recently, El Salvador was largely unpopular on the “gringo trail,” other than with hardcore surfers. That’s because it repeatedly dropped in and out of the most violent nations on the planet lists. 

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Author: Mathew Di Salvo

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