After a 48-hour coding sprint, a Friend.tech look-alike dubbed Alpha launched on top of Bitcoin this weekend, bringing a social token experience to users of the venerated blockchain.

Like Friend.tech—which is built on Ethereum scaling network Base and saw a flurry of activity last month (and a recent revival)—Alpha is a decentralized social network protocol that lets users tokenize and monetize their online presence and content via tokens.

In other words, people can buy tokens tied to individual creators that rise or fall in price, and can be used to gate access to exclusive content. It’s another incarnation of the “social token” concept, and social finance projects like these are often billed as being a way to bring new users into the crypto space. 

After the recent Friend.tech surge, pseudonymous Alpha founder Punk3700 described his Bitcoin-based platform to Decrypt as “the next big leap in the world of social finance.” Despite building it in a weekend, he said the project “aims to bring a luxurious and exclusive experience to social interactions.”

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Author: Pedro Solimano

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