In a recent interview, Binance co-founder Yi He addressed concerns about the exchange’s token listing process. The exchange has used similar KPI guidelines for several years, but the market is changing at a breakneck pace.

Although Binance has increased the staff that oversees token listings, it still suffers from slow response times. According to Yi, the firm needs to focus on assets that create value while absolutely rejecting corruption or shaky projects.

Yi He Talks Binance Listings

Yi He, co-founder of Binance, is one of the most influential women in the crypto industry. She currently serves as the exchange’s Chief Marketing Officer and is a powerful force within the company. Yi recently sat for a lengthy Chinese-language interview, during which she directly addressed a few concerns with Binance’s token listing criteria.

“A pressing concern may be that listing on Binance no longer delivers the same wealth effects it once did. Internally, we’ve had many discussions on this topic. For many projects, listing on Binance has become their ultimate goal, akin to going public on Nasdaq. But how can we address this issue and restore the wealth effect for users?” asked He.

Binance is one of the world’s largest crypto exchanges, and Yi acknowledged that its listings have always been important. Although Coinbase listings have recently failed to cause large gains, tokens continually spike when Binance lists them.

This follows criticism from the exchange’s former CEO, Changpeng Zhao, who labeled Binance’s listing policy as “a bit broken.” The exchan

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Author: Landon Manning