Barbie maker Mattel has joined forces with women-led Web3 brand Boss Beauties to debut a line of on-chain virtual collectibles that celebrate the many careers undertaken by the iconic toy figure since the popular toy first launched in 1959.

The collection, Boss Beauties x Barbie, features NFTs designed in Boss Beauties’ signature style that pay homage to the 250 careers of Barbie. The first drop will include artists, astronauts, CEOs, doctors, veterinarians, pilots, and more.

The collectibles, which live on Flow, the NFT-focused blockchain behind NBA Top Shot, will go for $25 for a pack of four. They are not available for purchase in cryptocurrency. 

Per Mattel, that low price point, paired with an easy check-out process, will lower the barrier to entry into Web3 for Barbie fans. Boss Beauties has long framed its mission as one to onboard the next 1 million women and girls into a Web3 world. 

“As Barbie continues her journey in the metaverse, we are proud to partner with Boss Beauties to empower women and collectors to explore Web3 through our virtual collection,” Lisa McKnight, Mattel’s Global Head of Barbie and Dolls, said in a statement.

Early access to the col

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Author: Sander Lutz

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