Turn-based NFT monster-battling game Axie Infinity is taking a leap into commercialization of its colorful axolotl-inspired characters, releasing official merchandise and allowing owners of certain Axie NFTs to create and sell their own products.

Holders of a select 4,877 Axie NFTs will be able create and monetize their own merch, user-generated content (UGC), and businesses using their Mystic and Origin NFTs, Axie Infinity developer Sky Mavis announced Friday. Additional Axie NFT owners may be granted similar capabilities in the future.

“We wanted to lean into the UGC that ownership enables, but want to iterate and do it in steps. Origins/Mystics were a natural choice to start testing with since they’re the genesis collections,” Sky Mavis co-founder Jeffrey “Jiho” Zirlin told Decrypt in a message, when asked why the team chose to lift restrictions for the two collections.

Mystic and Origin Axie owners can now use their NFT characters as mascots to launch their own businesses. The Axie team suggested that owners could start Axie-themed cafes, comics, restaurants, or toy collections thanks to the lifted restrictions.

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Author: Kate Irwin

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