Bernard Arnault, CEO of luxury super-conglomerate LVMH and the second-richest man on Earth, has a choice to make.

According to a profile published Thursday by The New York Times, the 74-year-old corporate titan—who controls 75 top luxury brands including Louis Vuitton, Dior, Dom Pérignon, TAG Heuer, and Tiffany & Co.—is currently evaluating which of his five children he might select to inherit his business empire. 

The decision is a consequential one, which will likely shape the trajectory of the world’s most powerful luxury player for decades to come. The choice also stands to have a sizable impact on the centrality of emerging technologies—particularly, the blockchain—to the strategy and image of the dozens of leading luxury brands under LVMH’s thumb.

Two of Arnault’s sons—Alexandre, 31, executive vice president of product and communications at Tiffany, and Frédéric, 28, CEO of TAG Heuer—are credited with encouraging their father to embrace blockchain technology and NFTs. They’ve convinced him to push related innovations through LVMH portfolio companies including Louis Vuitton, Go to Source to See Full Article
Author: Sander Lutz

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