Are Press Releases Still Worth It? Measuring Real ROI in 2025’s Crypto PR Environment

For years, crypto founders have asked the same question: “Are press releases still worth the spend?”Once the default PR weapon, the press release has evolved into a niche tool — one that only delivers results when used strategically and measured correctly.

In 2025, value isn’t in distribution volume but in data-backed visibility. Reach alone means nothing without engagement, sentiment, and search impact. The era of “spray and pray” is over — what matters now is understanding where your message travels, how it converts, and what credibility it builds over time. For a broader perspective on this shift, see our main article on why crypto press releases still drive real results.

1. The End of Vanity Metrics

Open rates, impressions, and headline counts once dominated reporting decks — but these numbers tell little about real influence. In crypto, where attention moves fast and credibility is fragile, PR success can’t be reduced to exposure alone.

Instead, focus on behavioral metrics — the ones that show real engagement and intent.

Old PR Metrics

Modern PR ROI Indicators

Number of publications

Referral traffic from earned media

Impressions / reach

Branded keyword growth

Press release pickups

Engagement rate & time-on-page

Publication count

Sentiment score (positive vs negative mentions)

Social shares

Conversions from tracked PR URLs

These new metrics paint a clearer picture: not how loud your message was, but how deeply it resonated.

2. The Rise of Reputation Analytics

Visibility is temporary; reputation is compounding.Modern PR tools like Meltwater, Brand24, or LunarCrush allow teams to track not only mentions but also sentiment, authority, and share-of-voice.

A release that sparks positive discussion on X, Reddit, or in major crypto outlets yields more ROI than dozens of reposts on syndication sites.The real win comes when journalists and analysts start referencing your brand without being pitched — that’s the clearest indicator of organic trust.