After nearly a decade of development—which Apple has never openly acknowledged—the secretive Cupertino-based tech giant has given up plans to design and build an autonomous vehicle and is moving substantial resources over to its fast-growing investment in artificial intelligence.

The news comes via the unmatched Apple reporting of Mark Gurman, now with Bloomberg, who cites unnammed sources inside Apple that said that the nearly 2,000 people working on the car project—Project Titan, housed under Apple’s Special Projects Group—were informed of the shutdown by Chief Operating Officer Jeff Williams and Kevin Lynch.

“Many employees on the team,” Gurman reported, will move to Apple’s artificial intelligence division, led by John Giannandrea. Giannadrea came to Apple from Google in 2018 and is the company’s senior vice president of Machine Learning and AI Strategy, reporting to CEO Tim Cook.

Less clear are the prospects of the hardware engineers and car designers who joined Project Titan, which dates back to 2014.

Today’s announcement comes about a month after Gurman reported that Apple had reached “a make-or-break poi

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Author: Ryan Kawailani Ozawa

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