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Announcements in the web3 era: How your start-up can get real attention | Opinion

Press Releases Crypto News Crypto-News Announcements in the web3 era: How your start-up can get real attention | Opinion

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It may be a crypto winter, but web3 projects are still churning out important announcements — from funding to partnerships to acquisitions. But the clamor for attention during pivotal announcements escalates, and the spotlight both online and from the media doesn’t swivel your way by chance. It demands a meticulously crafted public relations strategy — one that not only bellows your message across the digital vastness and vibes with the decentralized, community-driven ethos of web3.

And there is an art and science to leveraging PR to amplify web3 announcements, ensuring a project’s voice cuts through the digital babel. While I always suggest hiring a PR firm, the truth is that a lot of projects don’t have $5,000 – $10,000 to hire PR firms like Ditto. So, how can a web3 project handle an announcement on their own?

Web3 projects should pencil in their announcements 30 days in advance. This buffer allows for a comprehensive strategy encompassing media targets, interview availability, content strategy, and a robust social media game plan for the announcement week. A well-orchestrated strategy is indispensable, especially when it’s about announcing milestones that could be pivotal in a project’s trajectory.

Moreover, eyeing “Week 2” stories is crucial. This could entail how the announcement is part of a larger trend, updates or dovetailing the announcement with current news, ensuring sustained visibility beyond the initial announcement buzz. As the web3 sector is projected to be worth over $6 billion in 2023 with a growth rate of 44.6%, the stakes and competition are sky-high, making a well-thought-out strategy paramount.

Web 3.0 Market Research Report | Source: Acumen Research and Consulting

Crafting succinct yet enticing teasers to pique media interest is an art. For instance, a teaser for a funding announcement could read, “M

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Author: Trey Ditto

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