Cross-game digital avatar platform Ready Player Me is launching branded character skins with a variety of major brands and IP, including Angry Birds game studio Rovio, the TV talent show “The Voice,” and Warner Music Group (WMG), Ready Player Me announced Friday.

The new collections are a part of Ready Player Me’s upcoming Premium Skins Catalog, which will let brands sell skins and custom content directly to users. Ready Player Me CEO Timmu Toke said in a statement that the catalog was designed to allow any game developer to jump onto the platform, create custom skins, and sell them to their audiences.

Decrypt confirmed avatar skin plans with Rovio, Warner Music Group, and Virtual Brand Group, which licensed “The Voice” IP for Web3 activations. Ready Player Me also announced similar plans with car maker McLaren and Universal Music Group’s Bravado merchandising arm, though Decrypt was not able to confirm these plans with the respective companies by press time.

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Author: Kate Irwin

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