Last week, Metaverse Fashion Week took its second-ever strut down the virtual runway, a year after debuting in the thick of 2022’s metaverse frenzy. 

A lot can change in a year. 

The event, hosted primarily in metaverse gaming platform Decentraland, saw a massive drop in attendance on its second run. By Decentraland’s own admission, Metaverse Fashion Week (MFW) unique visitors dropped from 108,000 in 2022 to just 26,000 this year.

According to third-party metaverse analytics firm GEEIQ, however, last week’s events—which featured presences from Dolce & Gabbana, Balmain, Coach, and Tommy Hilfiger—garnered less than 9,000 unique visitors, a staggering 92% dropoff from last year.

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Author: Sander Lutz

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