To paraphrase Winston Churchill, don’t listen to what they say, just watch what they do.

The refrain repeatedly echoes across the mediascape: “Bitcoin is dead,” crypto is a haven for criminals, and according to a recent poll, Bitcoin and catastrophically collapsed exchange FTX are among the least liked brands in America.

But some of the most popular brands in North America don’t necessarily agree. 

The Axios Harris Poll 100 is a yearly reputation ranking survey done by news outlet Axios and 60-year-old market research firm Harris Poll. It gauges the public reputation of the most visible brands in the United States, canvassing 16,310 Americans to see what companies have top-of-mind awareness and whether they favor or dislike them.

Decrypt reviewed the 2023 results—which shows outdoor gear maker Patagonia at the top, and the Trump Organization at the bottom—to see where the top American brands stand on Web3 and crypto. 

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Author: Pedro Solimano

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