Vaulting platform Americana is opening its doors more widely—but still securely.

The company, which launched last year as a community-specific project, has evolved into a one-stop shop designed to provide the convenience of an online marketplace, the security of a physical vault, and owner authentication via the blockchain.

Americana is backed by OpenSea and 776, the venture capital firm headed up by Reddit co-founder Alexis Ohanian. It is led by CEO Jake Frey, whose Frey Labs digital design studio has previously worked with Apple, Snapchat, Shopify and Twitter.

While banks and art storage facilities and the like have been vaulting precious items since the nineteenth century, such items are generally not immediately accessible for exhibition or acquisition. Americana aims to change that.

“We are a team of collectors ourselves so we’re solving our own problems, talking to our community to find the pain points and build solutions,” Frey told Decrypt. 

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Author: Stephanie Hirschmiller

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